Saying Goodbye to SuperGreens.

If you even relatively know me, you would know that every other word out of my mouth is a praise for CAVA. From their genius social strategy to having hummus so delicious I drool at the thought of it, I have such a huge appreciation for the company. As the semester winds down, I want to reflect on the most valuable things I’ve learned being part of the CAVA marketing team.

  1. Your incredibly energized when you love what you do. Sure I only worked 12 hours a week this semester, but there was never a morning I couldn’t wait to get into the office. No  matter the task, it’s always easier knowing you’re doing it for a brand you believe in with people who believe in you.
  2. There’s no shame in double Crazy Feta. Never have I thought twice about grabbing a snack or going in for another bite of Harissa Nachos. The culture and appreciation for food at CAVA runs deep and it’s taught me to savor each bite, but also each memory. Food is more than being full, it’s a relationship builder and a uniter. I mean, how can you not make a friend over a side of falafel?
  3. Being surrounded by creative people is inspiringI can’t lie, the creativity from CAVA’s marketing team often leaves me speechless or rambling “I love it” like I’ve just found the perfect prom dress. But, seeing so much originality has opened me to the concept that there are no bad ideas and you shouldn’t be scared to speak up. And while some suggestions will inevitably get shot down, it’s about getting back up, tapping into your inspiration networks, and brainstorming again. It’s a challenge not to settle for simple, but I’m excited to start better utilizing my resources (aka Pinterest & Instagram Influencers) and break out of the mold years of school have built. It’s time to get out of the box.
  4. Everything I’ve done with the team has made me more dedicated to finding my professional edge. Each person is so talented and it’s inspiring to watch them all change the fast-casual industry with each new project. Between photo/video,  graphics,  customer service, and social content, it’s impossible to choose one avenue to praise above another. Recently, I’ve been thinking a lot about my professional specialty. Sure, dedication and enthusiasm are noteworthy, but their not the driving forces of my future career. I’m scared to try new things, but I’m excited to explore more aspects of marketing and try to find my niche. Social content feels like it will always have my heart, but there are so many other sides of the field that I haven’t even begun to explore. Hiking boots on, this is going to be one long journey.
  5. Giving and receiving gratitude feels goodAfter every project, big or small, hour long or month long, someone was on the other side of it making sure my efforts were appreciated. And it always felt good to know that my hard work was giving someone else a little lighter of a load. I will never be able to write enough thank you notes for all the amazing projects I’ve done and things I’ve eaten this past semester, but the biggest one I want to express is for making me feel like part of the family. The Hummus to your Harissa. A snacktime soulmate.

So here’s to a bright future, exploring for the summer, and a semester that was so full of CAVA bowls I had to change my order 4 times.

Thank you endlessly.

Stuck in my head: My Body // Young the Giant
Snap it: Chinatown Cava

Tweet Tweet… You Should *Totally* Instagram That.

The beauty of social media is that it’s constantly changing. One second something’s hip, the next it’s just a graveyard of ancient out-of-date posts. I mean look at Vine. What used to be the hub of 6 second internet sensations now literally doesn’t exist. I’m definitely not complaining; I needed my embarrassing attempts at being a video star to disappear. But RIP an era. Well, not an era. More like a hot second.

Recently I’ve been thinking a lot about the “Rules of Social Media.” From how many times you can post a day to what’s in and out, I’ve definitely seen a shift in shareable content.

I mainly want to talk about Instagram, because I love it and I’m not ashamed. Their biggest update yet allows you to channel your inner influencer by using spooky similar Snapchat like features such as Instagram Stories. I’ve got to admit, stories freak me out a little bit. With hundreds of followers it actually matters what you put there. TBH, I’ve only ever posted one. And I realized now it totally didn’t do me justice. Shoulda been 14th street tacos, but instead it was just my feet in my bed. Like hello, what was I even thinking?

Personal rule: Make it something worth watching. No selfies. No blurry moments. This is Snapchat’s classy cousin, so read your edicate book closely. Amazing view from a vacation? Share it. Perfect latte art? Share it. Famous person anywhere at anytime? Double share it.

I’ve also been looking at the evolution of post quality. I was one of the first of my friends to post non-people pictures. And I got a lot of hate for it. “You look amazing in this” was sarcastically commented on every Cava, coffee, and cool wall picture that graced my profile. Being threatened to be unfollowed was literally an every day thing for me (in a joking but totally not joking way). Well look at Instagram now. There’s more food than friends. And I am one hundred percent okay with that. I expect to get hungry when checking my feed now. It’s just how it is. 

While social platforms go in and out of style faster than fashion trends (please never let chokers go out, I own too many and I’m waaaaay too invested), I really feel like photosharing is the best way to communicate who you are online. Maybe I’m baised because I love a good solo shot with a mug in hand, but it’s the power of sharing the beauty of the world that keeps me refreshing my feed every twenty minutes. 

Aaaaand if we’re talking socials let me touch on Twitter for a millisecond here. I’m desperately trying to figure out how to be relevant on the app as a non-famous individual and I’ve narrowed it down to two conclusions- 1) Twitter is made for the quick and quirky Mindy Kalings and Amy Schumers of the world and 2) If you didn’t use it while it was hot, there’s no way you’re going to use it while it’s not.

Twitter is definitely a tool for businesses and marketing, I’m constantly browsing and retweeting, but as for creating personal content, if you’re not funny or something hilarious and remarkable doesn’t happen to you, go home and save your characters. Or else you just end up tweeting things that sound like a drunk mom making jokes at the dinner table.

Well, this has been the aspiring social media content strategist crawling out from inside me to guest write today. Great image if you really picture a trendy, jean jacket wearing, 20-something year old emerging from my mouth to type words on my laptop. 

Who knows, maybe she’ll write some tweets for me, too, while she’s at it. One million retweets, here I come. 


Stuck in my head: First Class // Rainbow Kitten Surprise
Snap it: Au Grain de Cafe, Mont-Treblant, Canada

Don’t tell a coder how to code… 

Snapchat is all fun and games until somebody loses a streak. If you don’t know what I’m talking about then you need to leave the cave you’re living in and visit the App Store because you are very behind the times and I’m just trying to save you from yourself. 

Spending time with new people and introducing myself/my major has really made me think about who I am on social media and how embarrassingly much I care about it. Except is it actually embarrassing if that’s what I want to do with my life & I know the first thing a person does after we meet is stalk my profile? (Don’t pretend you’re some rare being that doesn’t do it, I know you’re guilty. Own up to it already.) The other day when I asked my friend, Jordan, if a picture was “above a 7/10 on the Instagramable scale” she replied that it didn’t matter, I was being ridiculous, & caring way too much- Instagram is Instagram, it doesn’t define you. Okay, I get what she’s getting at, I’m more than who I am online, but not gonna lie, this struck a chord with me. The way I see it my platforms are my portfolio and my photos are the stories I want to share and remember. Not to mention I get to flex my marketing muscles in there, too. Bottom line- It’s the creative hub of who I am and what memories I chose to advertise. 

If you stalked my Instagram you’d see exactly what you’d expect based on reading my blog- food, DC, Cava, & friends. No red solo cups, but plenty of cities & sunglasses. Got to hold myself to a level of grace, as I said before I’m busy marketing myself here. What happens on Saturday night stays on Saturday night, what happens on Instagram is forever Googleable. 

Let’s throw some other sites in here too with a quick, cute metaphor-

So, I’m really into layering necklaces right now. Love me some choker, midi, & long necklace action. All at once. No such thing as too much. So dynamic. (Enter segway back to the original topic) & I think social media platforms are the same way. Different accounts are different layers of my life and help me to build a dynamic presence. (Dynamic is my favorite word to describe a good social media account- aka more than just party pictures and basic friend shots.)
On the standard outreach side you have Facebook, Twitter, & LinkedIn for sharing tidbits (like links to this post), pictures, and misc. information with a huge network of people– call this your longest chain.
My midi is VSCO and Snapchat, smaller networks & most frequently used because there’s less concern with number of posts per day/week/lifetime (think quantity over quality), yet they’re also easy, effortless and timeless. For the sake of the metaphor think of these are your Tiffany locket- never gets old & never goes out of style.
& Lastly, you have your choker. This is trendy, instyle, and most crucial part of taking an outfit from eh to yeah. Right now for me, this is my blog & (no surprise here) Instagram. Neither are necessarily classics, but both are statement pieces.

Each site is used for a different purpose, making sharing more specific and personalizable as ever.

“Wow, she sounds like a psycho. Maybe she should get some help.” -Most readers right now.

I guess what I’m saying is that I see social media as my visual voice and I care because I want to be heard. You can get a lot a hate for making your platforms a priority because it’s associated with superficial living, and people may try and save you from that “type of life,” but to me this is just another force to channel creativity and passion into. I’m invested and I think it’s all worth the effort. It’s too late to save me. I’m in too deep. All you can do now is like, comment, & support me through my addiction.

I know this is not everybody’s “thing”, but I would rather have your follow than your criticism. 

So… Find me on IG-@jordanmetzman


Stuck in my head: The Wolf // Mumford and Sons
Snap it: Athens, GA

Unrelated but related- Congrats to my newly sororitized friends. Cheers to many cute pics to come.  Also quick shoutout to my Instagram decision making panel. Such a precious group message. Long live the Instagramable scale. 

Little fish, Big Ocean… Scared Fish.

Call me a business woman and welcome me to the real world because I officially have a LinkedIn profile. I feel like I should have a second bat mitzvah- “You exist to future employers now! You’re adulting!” Cue Torah reading, emotional Dad speech, cake, Cha-Cha Slide, & T-Shirts that say “www.linkedin.com/ln/jordanmetzman”.

The power of social media is truly astonishing to me. I mean, I spend almost every available moment of my life on it or thinking about it, but I can never really get over how influential it can be. A picture is worth a thousand words, so what’s an Instagram profile worth?

LinkedIn is something my business classes have been focusing on a lot lately. With the central theme of your building personal brand, the site is one of the most essential tools to market yourself online. Its connective power draws in users from across the globe, but my favorite thing about it is the sense of community and excitement that comes with clicking the “connect” button. The possibilities are endless and with so many users, it feels like the whole world is at the keyboard of my Macbook. I seem to be facing one little problem though-how do I summarize myself and my aspirations in one box in couple sentences? I feel like “Somewhere between kale, a cronut, a college student, & a DC enthusiast” isn’t going to cut it this time.

I’ve been reading through a lot of other students’ bios and they all start the same, “Student at University of Maryland majoring in…” And while that’s a great intro I can’t help but think (hello, am I Carrie Bradshaw yet?) that’s not really how I want to introduce myself to the entire world. I’m more than just a student and I want to establish that from the beginning. Every business scholars student primarily takes the same classes and graduates with the same degree- I want to show them why I’m valuable and why I’m more invested than the girl down the hall.

But, I don’t want to let my professional experiences define me either, even though they’ve taught me so much more about the industry than I’d ever imagined knowing at 17. I want to be my favorite moments and my stories, my ventures into DC, my VSCO photos, my traveling, my hours on the stairclimber, my sunglasses collection, my chinese food order, & my trials and errors (the tragic day I failed my drivers test comes to mind).

There is so much I want to be, and that one. little. box. is so daunting.

As I sit, watching the cursor blink at me because I haven’t typed anything for like a half hour and am now avoiding the situation (& continuing to avoid the situation) by writing this, all I want to do is make a list of things I love with a nice little note that says “If your brand message is something I can commit to with all my heart, please contact me.” But that’s not really how the business world works, unless you’re Gigi Hadid & everyone wants to work with you already. Unfortunately, I’m not Gigi Hadid. It’s okay, save your condolences, I’ve already come to terms with it and am ready to move on. What doesn’t kill you makes you stronger, right?

Next steps? I’m going to suck it up and write a generic student summary of myself for now but pray to God that if I ever apply for a job I get an interview.

Because see, telling stories is kinda my thing and I’ve been practicing my handshake.

Oh, hey, plus side to all this, my profile picture is cute, so basically life is good.


Stuck in my head: Shovels & Dirt // The Strumbellas
Snap it: Key West, FL