Back in January, I wrote a blog post about my application process to URBN as an Urban Outfitter’s Social Media Intern. It was the standard “girl gets rejected from the summer internship, but still remains positive” kind of sob story. I shared my application project, a series of mock Instagram posts I’d shot in DC, and promised I’d be back next fall ready to try again.
About two hours after that post went live, I got a call from URBN’s HQ where they asked me to come in for an interview with their Food and Beverage division, instead of for the position I’d originally applied for. So naturally, I packed my Herschel, cued a couple podcasts, and took my first ever train ride to Philly. Obviously, I instantly fell in love with the URBN corporate campus (think Anthro meets FP meets Urban meets every hipster nook and cranny/meal you could ever dream of) and had an awesome time chatting with the team.
The rest is history. And by history, I mean a food-loving-Instagrammer’s dream come true.
This position is different than anything I’ve ever done before. While a lot of it will be marketing based, doing things like running social media accounts, learning the ropes of PR, and doing some website optimization, I’ll also have the opportunity to explore deeper into F+B and take part in the growth of a new department, Urban Hospitality.
Flash forward to now, I’ve officially traded Union Market for Reading Terminal and am slowly learning how to navigate the SEPTA. I’ve got my neighborhood hot yoga studio and am even debating actually trying a cheesesteak. I said “debating.”
Exciting things are ahead. I can practically see the future Instagram Stories now.
Stuck in my head: Giants // Bear Hands
Snap it: NAVY YARD AKA MY NEW HOME.